First Interaction

The first time my client reached out to me, she made it clear that she wanted the venue incorporated in the design. The event was being held at a hotel, which was a different venue from all the events years prior.

She wanted the words “hotel” and “hop” to be included in a saying for the logo design.

Brainstorm

I felt that, “It’s Hopping at the Hotel” was a fitting saying to use.

As for ideas for the visual, I had several ideas involving a bunny in a bellhop uniform:

• Bellhop bunny pushing other bunnies on a hotel cart

• Bellhop bunny carrying carrot-pattern suitcases

• Bellhop bunny sitting on a suitcase

Other ideas:

• 5 carrots (like a 5-star hotel)

• Suitcases overflowing with carrots

• A bunny sitting in an open suitcase, eating carrots

Second Interaction

I spoke to my client on the phone to update her on my ideas.

I told her what I had come up with. Although she thought the bellhop bunny would be cute, she believed the concept would alienate the event goers that were not staying at the hotel. She expressed her ideas:

• Have bunnies hopping around the hotel

• Hotel lobby with bunnies

The client also made it clear how the words needed to be placed, and how orange and blue would be on-theme for the event. I was told to email her when my rough drafts were completed.

Brainstorm

• Bunnies exploring suitcases (the client didn’t say anything negative about this idea so I wanted to include it)

• A non-proportional hotel from the outside with bunnies taking over it (piles of bunnies in front, on the roof, etc.)

• A reception desk with bunnies

Draft