The Oxford Pizza Expedition

For this project I designed a hypothetical event to be played out around or near Miami University’s campus. Through personal experience and through hearing the experiences of others, I came to realize that pizza is very popular for all students at all times but they are unaware of all of the restaurants Oxford, Ohio has to offer.

With that being said, this event was mostly made for incoming freshmen to learn more about the pizza they could encounter and to get hyped for the coming school year.

This booklet is made for helping the user understand the expedition, navigate through it, and get in depth information on the history, hours, etc. of each location. It could easily be used as a piece to keep after the event too for the user to continue on their pizza eating journey.

Pictured is the first location in the expedition event where the user would pick up their handy dandy pizza guide booklet.

Yard signs would be placed near roads around Oxford with only the most important information as not to overwhelm viewers passing by.

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General Mills Cereal Rebrand